This course is for beginners and teaches you the basics and seven pillars of Social Media Marketing. It also discusses the significance of building effective social strategies using the right channel to target your audience and engage with them.
By successfully completing the course, you will come to know the tactics of Social Media Marketing, one of the most on demand components of digital marketing. You can also learn how to plan and implement effective social strategies, monitor campaigns, analytics and more.
Get Certified in Social Media with Caspar Academy
Learn the skills you need to master social media platforms like Facebook, Instagram, LinkedIn, Twitter and more. Enjoy our amazing on-demand experience that conforms the latest trends of today’s digital world and excels in teaching social media marketing techniques.
The Social Media Marketing module enables you to apply social media knowledge in achieving your marketing goals. Promote and engage your brand or business through the right social platforms. Learn to grow and engage your audience and offer them what they are looking for. The Social Media Marketing module enables you to apply social media knowledge in achieving your marketing goals.
Social Media Marketing For Beginners
Learn the fundamentals of social media marketing through these on-demand courses. Following are the content of this module.
- Purpose, fundamentals and benefits of social media marketing.
- Insights on the most used social media platform in India and globally.
- Identify different social media platforms and the best way to use them.
We give you the live demo of how to setup and manage each social media channel. Following are the content of this module.
- Open a social media account.
- Create a login id and password securely.
- Image size for profile photo, cover photo, and more.
- How to explore each social media channel.
Understand three types of audience you see in social media channels. Following are the content of this module.
- Cold Audiences: people who do not know who you are, your products or services.
- Warm Audience: people who know who you are or at least familiar with what you do.
- Hot Audience: This includes your email list subscribers and your buyers.
Learn to explore the social media analytics and make best use of it.
Following are the content of this module.
- What is social media analytics?
- How to check the analytics for each platform?
- Know the key performance indicators (KPIs) of each platform.
- Analysing the campaign report and take suitable action.
Features of our social media marketing courses
Caspar Academy offers online, and offline social media training to students, employees, entrepreneurs and small business owners who like to upgrade their social media skills and advance their careers or business.
