Learn the basics of SEO, keywords, content, search engine rankings and analytics. We’ll help you understand exactly how to use SEO to increase your bottom line.
The “Basics of SEO” course includes a detailed walkthrough of the basics of SEO, keywords, content, search engine rankings, paid search and analytics. Learn how to improve your business’ website and increase traffic through smart marketing strategies.
Harness the power of SEO & SEM with Caspar Academy
Are you interested in learning about the fundamentals of search engine optimisation and search engine marketing? If so, we’ve got something special for you. Our basic SEO and SEM courses are perfect for beginners who want to learn the basics of SEO, keywords, content, search engine rankings, paid search and analytics.
Beginners can learn our on-demand courses in SEO and SEM. All levels of learners can benefit from this course module. Learn theoretical and practical skills in this digital marketing industry through SEO & SEM courses.
Learn the most fundamental strategies to optimize your website for search engines.
- Cover the basics of on-page, off page, page speed optimization and more.
- How to get your website to rank in search engines.
- Create compelling content that ranks in the search engines.
Learn the in-demand skills of keyword research and semantic analysis through our basic SEO and SEM courses.Basics of email marketing and its strategies.
- Know different website and tools to do keyword research.
- Learn how to produce and use the best keywords to improve your website ranking.
- Optimise your web rankings and convert visitors to customers.
- Create your top keywords and why you should include them.
Our beginner-friendly course will help you gain the knowledge and skills to confidently implement link building techniques for better traffic to your website. This module will help you
- Produce quality backlinks across the web that generate more organic traffic to your website.
- Make use of powerful link building tools, websites and strategies that are easy to use.
- Use the right strategy to generate quality backlinks to your website.
Review your website performance and find ways to optimize it for better search engine visibility. This course module will help you
- Find website audit tools that allows you to define the performance of a website.
- Identify all of the pages and links on a website that are potentially ranking in search engine.
- Understand different components of website audit and how it can be used to further improve your website.
Know the basics of paid ads and analytics and ways to manage your search campaigns effectively.
- Learn the basics of paid search campaigns including Google ads.
- Create design and content for display and social ad campaigns.
- PPC campaigns strategies for various search engines to increase brand awareness and traffic.
- The best practices for SEM to get the best results.
Features of our SEO & SEM courses
