In this course, you will learn the email and mobile marketing basics that can help your business grow on the go. Also, learn about the customer journey, and ways to engage and target your audience using the best practices.
By successfully completing the course, you will become a marketer who understands consumer behaviour. This email and mobile marketing training course will give you a holistic view of consumer behaviours, habits and mindsets that makes it easier for you to target them.
Learn the Secrets of Email & Mobile Marketing with Caspar Academy
Email and mobile marketing is now a crucial part of many businesses’ marketing strategies. Learn to use emails, and mobile marketing to engage with your customers and generate leads.
Join our email and mobile marketing course and learn to promote and market your brand or product seamlessly through email and mobile channels. Our Email & Mobile Marketing courses are designed to provide an ongoing education for all marketers.
- What is email marketing?
- Why email marketing?
- How is email marketing effective and its benefits.
Know the basics of email marketing from this module.
- Email marketing essentials.
- Different customer acquisition approaches.
- Strategies for content creation, customer engagement & retention.
Gain a competitive skill in the sms marketing arena from our mobile marketing courses.
- What is sms marketing?
- Usage statistics and effectiveness of sms.
- Likelihood of consumers interacting with your brand via sms.
- Effective strategies to be used in sms marketing.
Learn the fundamentals of mobile apps as an effective marketing tool.
- What is app notifications?
- Basics of app notifications.
- Difference between web push and app notifications.
Know how to analyse your email and mobile campaigns using proved techniques and tools.
- Understand about email and mobile analytics for tracking and reporting.
- Tools used to track your email and mobile campaign performances.
- Key metrics to be taken into account while tracking your email and mobile campaigns.
- Types of app analytics and its uses.
Features of our email and mobile marketing courses
In our beginner-level email course we will cover the various techniques needed to promote and market your brand or product. You will learn how to create a marketing plan, get your target audience interested in your products and services, create effective lead magnets and many other tactics.
