Introduction to Digital Marketing World

  • Job Oriented | Expert Trainers | Global Recognition
  • 40 Hrs

In campus workshops exclusively for students

This course will furnish you with the skills to apply for entry-level digital marketing roles. Also, it introduces you to how digital marketing works, the marketing funnel and how it shapes the customer journey across all social channels.

5/5

95 % of the attendees gave a 5 star rating

Five Day Workshop

8 Hours daily for 5 consecutive days

English

Other language: Malayalam

Beginner Level

No prior experience required.

WHAT WILL I LEARN?

By successfully completing the course, you will understand how to prepare for a digital marketing career, identify the customer journey, and get the idea of a marketing funnel. You can also learn about different aspects and goals of a digital marketing strategy through various channels like email, mobile, and social media and how to reach your target audience. 

Curriculum:

  1. The ABCs of Digital Marketing: A Comprehensive Guide
  2. Unlocking the Benefits of Digital Marketing
  3. Channels for Digital Marketing 

  1. PPC strategy 
  2. Ad creation: 
  3. Campaign setup 
  4. Landing pages
  5. Analytics and measurement
  6. Optimization and testing

  1. Introduction to social media marketing.
  2. Exploring Social Media Platforms. 
  3. Creating a Social Media Plan that Works.
  4. Crafting Compelling Social Media Content.

  1. Content strategy, Planning & Creation.
  2. Content distribution.
  3. Analytics and measurement.
  4. Content Promotion.
  5. Key Metrics & KPIs for content marketing assessment.

 

  1. Keyword research
  2. On-page optimization
  3. Off-page optimization
  4. Technical SEO
  5. Content marketing
  6. Analytics and measurement

  1. Email list building
  2. Email content creation
  3. Email automation 
  4. Email deliverability 
  5. Mobile marketing strategy
  6. SMS and RCS messaging

Features of our digital marketing courses

Join Top Digital Marketing Companies

Get certified in digital marketing from Caspar Academy, and you could get a chance to work for some of the world’s top companies. 74% of our former students are high performers and have received promotions and salary hikes at the workplace.  

Get A Good Career Boost

Our students trust us to progress in their digital marketing careers. 76% of them say the course and certification helped them acquire a good job.73% say certification was a reason for their promotion and salary hike. 

Expert Trainers & Support

We have a team of skilled mentors who ensure you get the maximum benefit from the course. Our highly knowledgeable instructors have decades of digital marketing experience and are there to support you anytime.

Transform Your
Digital Skills – Get Certified With Caspar Academy!

Get a world-class digital learning experience from our experts at Caspar Academy. Develop your skills, get certified and stay ahead in the digital marketing domain. 

Glimpse through the gallery of
our world-class digital learning environment.

0 +
Courses Conducted
0 +
Students Attended
0 +
Webinars