Introduction to Digital Marketing World
- Job Oriented | Expert Trainers | Global Recognition
- 40 Hrs
In campus workshops exclusively for students
This course will furnish you with the skills to apply for entry-level digital marketing roles. Also, it introduces you to how digital marketing works, the marketing funnel and how it shapes the customer journey across all social channels.
95 % of the attendees gave a 5 star rating
Five Day Workshop
8 Hours daily for 5 consecutive days
English
Other language: Malayalam
Beginner Level
No prior experience required.
WHAT WILL I LEARN?
By successfully completing the course, you will understand how to prepare for a digital marketing career, identify the customer journey, and get the idea of a marketing funnel. You can also learn about different aspects and goals of a digital marketing strategy through various channels like email, mobile, and social media and how to reach your target audience.
Take The Next Step In Your Digital Marketing Career With Caspar Academy!
The Digital Marketing essentials module will introduce you to basic digital marketing concepts, principles, channels, and strategies. Learn all the latest digital marketing tips and trends from the experts at Caspar Academy. We provide you with all the relevant industry skills and constantly update our course syllabus to meet industry changes.
Grow your career in digital marketing with our Digital Marketing Certificate. Our courses empower you to set the foundation for your digital marketing career by delivering on demand skills in email marketing, social media, web & mobile, SEO and ads.
Our Digital Marketing Certification module is designed to give a perfect stepping stone to your digital marketing career. Following are the content of this module.
- The skills needed for success in digital industry.
- Ways to quickly adapt to any role in the digital marketing industry.
- The latest trends, tactics and opportunities in digital marketing.
- How to harness the power of social media, email marketing, search engine optimization and more.
- How to launch a successful career in the rapidly changing world of digital marketing.
Our Digital Marketing courses empower you to master all digital marketing channels like email, social media, website, mobile, SEO, and ads in a fun and engaging way. You will learn the skills needed for your career or for personal empowerment. Following are the content of this module.
- The fundamentals of how to market your business online using social channels like Facebook, Instagram, Linkedln, and Twitter.
- The principles of email marketing and how you can use it to target your audience.
- Mobile marketing channels and how each one could enhance your digital marketing strategy.
- Foundations of SEO and SEM and ways to acquire more leads with the right strategies.
- Learn how to effectively create targeted and effective ads for web, mobile and display that drive traffic and sales.
Curriculum:
Topic 1: Introduction to Digital Marketing
- The ABCs of Digital Marketing: A Comprehensive Guide
- Unlocking the Benefits of Digital Marketing
- Channels for Digital Marketing
Topic 2: Paid Marketing
- PPC strategy
- Ad creation:
- Campaign setup
- Landing pages
- Analytics and measurement
- Optimization and testing
Topic 3: Social Media Marketing
- Introduction to social media marketing.
- Exploring Social Media Platforms.
- Creating a Social Media Plan that Works.
- Crafting Compelling Social Media Content.
Topic 4: Content Marketing
- Content strategy, Planning & Creation.
- Content distribution.
- Analytics and measurement.
- Content Promotion.
- Key Metrics & KPIs for content marketing assessment.
Topic 5: Search Engine Optimisation
- Keyword research
- On-page optimization
- Off-page optimization
- Technical SEO
- Content marketing
- Analytics and measurement
Topic 6: Email & Mobile Marketing
- Email list building
- Email content creation
- Email automation
- Email deliverability
- Mobile marketing strategy
- SMS and RCS messaging
Features of our digital marketing courses
Join Top Digital Marketing Companies
Get certified in digital marketing from Caspar Academy, and you could get a chance to work for some of the world’s top companies. 74% of our former students are high performers and have received promotions and salary hikes at the workplace.
Get A Good Career Boost
Our students trust us to progress in their digital marketing careers. 76% of them say the course and certification helped them acquire a good job.73% say certification was a reason for their promotion and salary hike.
Expert Trainers & Support
We have a team of skilled mentors who ensure you get the maximum benefit from the course. Our highly knowledgeable instructors have decades of digital marketing experience and are there to support you anytime.
Transform Your
Digital Skills –
Get Certified With Caspar Academy!
Get a world-class digital learning experience from our experts at Caspar Academy. Develop your skills, get certified and stay ahead in the digital marketing domain.