SEO & SEM For Beginners

In today’s digital age, mastering search engine optimization (SEO) and search engine marketing (SEM) has become imperative for businesses looking to succeed in the online marketplace. 

  • Mode: Offline | Certification: Yes
  • Duration: 8 Hours, Two-day workshop
  • Mode: Online | Certification: Yes
  • Duration: 8 Hours, 2 hours daily for 4 consecutive days
  • Best recommended for: Students / Working professionals / Entrepreneurs
4/5

90 % of the attendees gave a 4 star rating

Two Day Workshop

Under 8 hours of study a week

English

Other language: Malayalam

Beginner Level

No prior experience required.

Unlocking the Benefits of This Course:
Here's What You'll Learn

Introduction to SEO and SEM

On-Page SEO

Paid Search Advertising

Keyword Research and Analysis

Off-Page SEO

Analytics and Reporting

The Beginner's Blueprint to SEO & SEM

In today's digital age, mastering search engine optimization (SEO) and search engine marketing (SEM) has become imperative for businesses looking to succeed in the online marketplace. Search Marketing allows businesses to optimize their online presence, increase their visibility in search engine results, and attract more customers. If you prefer to  build your career as a Search & Paid media marketing professional, Caspar Digital  Academy’s SEO & SEM for Beginners course is the ideal starting point. You'll gain a deep understanding of SEO's basics, including keyword research, on-page optimization, and link building, as well as the essentials of SEM, such as paid search advertising and Google Ads. Our course will provide you with hands-on experience, real-life examples, and practical exercises that you can apply to your future marketing campaigns. 

Whether you're a student, a marketing professional, or a business owner seeking to leverage the benefits of SEO & SEO, this course is the best  recommended for you. 

Curriculum:

  1. Overview of search engines and their algorithms
  2. Importance of SEO & SEM for businesses
  3. SEO & SEM strategies

  1. Keyword research and analysis
  2. Keyword mapping and prioritization
  3. Competitive analysis

  1. Best practices for on-page optimization
  2. Meta tags, headers, and content optimization
  3. Website architecture and navigation

  1. Link building strategies
  2. Building high-quality links
  3. Evaluating link quality

  1. Understanding paid search advertising
  2. Creating a Google Ads account
  3. Creating a Google Ads campaign

  1. Analytics tools for SEO & SEM
  2. Metrics for success
  3. Reporting and analysis

Course Highlights - SEO & SEM for Beginners

Understand the Fundamentals of SEO and SEM

Get an overview of the basic concepts, strategies, and techniques involved in search engine optimization (SEO) and search engine marketing (SEM).

Learn the Latest Techniques and Best Practices

Our experienced mentors will guide you through the latest SEO and SEM techniques, tips, and best practices to help you achieve better search engine rankings and visibility.

Maximize your Visibility with SEO and SEM Tools

Discover how to use powerful SEO and SEM tools like Google Analytics, AdWords, and more to measure your performance, track your success, and optimize your campaigns for maximum impact.

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Transform Your
Digital Skills – Get Certified With Caspar Academy!

Get a world-class digital learning experience from our experts at Caspar Academy. Develop your skills, get certified and stay ahead in the digital marketing domain. 

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