SEO & SEM For Beginners

The ever-evolving digital marketing landscape demands expertise in SEO and SEM. SEO focuses on improving organic search rankings, while SEM uses paid search advertising for faster visibility. Together, they form a cornerstone of a strong online presence.

  • Mode: Offline | Certification: Yes
  • Duration: 8 Hours, Two-day workshop
  • Mode: Online | Certification: Yes
  • Duration: 8 Hours, 2 hours daily for 4 consecutive days
  • Best recommended for: Students / Working professionals / Entrepreneurs
4/5

90 % of the attendees gave a 4 star rating

Two Day Workshop

Under 8 hours of study a week

English

Other language: Malayalam

Beginner Level

No prior experience required.

Unlocking the Benefits of This Course:
Here's What You'll Learn

Introduction to SEO and SEM

On-Page SEO

Paid Search Advertising

Keyword Research and Analysis

Off-Page SEO

Analytics and Reporting

The Beginner's Blueprint to SEO & SEM

The ever-evolving digital marketing landscape demands expertise in SEO and SEM. SEO focuses on improving organic search rankings, while SEM uses paid search advertising for faster visibility. Together, they form a cornerstone of a strong online presence.

Caspar Digital Academy’s SEO & SEM for Beginners course is a perfect entry point for anyone exploring digital marketing courses or building a foundation in digital marketing training. You’ll master essential skills like keyword research, on-page SEO, link building, and Google Ads. This digital marketing course ensures you can create impactful campaigns using both organic and paid methods.

Designed to cater to aspiring marketers, this course offers practical insights into real-world applications, equipping you with the knowledge to excel in SEO and SEM. Whether you’re beginning your digital marketing career, looking for online marketing courses for beginners, or exploring options like a digital marketing class or digital marketing courses near me, this program is ideal for building expertise and unlocking opportunities.

Enroll today to lay the groundwork for a successful career in digital marketing, leveraging SEO and SEM to drive measurable results.

Curriculum:

  1. Overview of search engines and their algorithms
  2. Importance of SEO & SEM for businesses
  3. SEO & SEM strategies

  1. Keyword research and analysis
  2. Keyword mapping and prioritization
  3. Competitive analysis

  1. Best practices for on-page optimization
  2. Meta tags, headers, and content optimization
  3. Website architecture and navigation

  1. Link building strategies
  2. Building high-quality links
  3. Evaluating link quality

  1. Understanding paid search advertising
  2. Creating a Google Ads account
  3. Creating a Google Ads campaign

  1. Analytics tools for SEO & SEM
  2. Metrics for success
  3. Reporting and analysis

Course Highlights - SEO & SEM for Beginners

Understand the Fundamentals of SEO and SEM

Get an overview of the basic concepts, strategies, and techniques involved in search engine optimization (SEO) and search engine marketing (SEM).

Learn the Latest Techniques and Best Practices

Our experienced mentors will guide you through the latest SEO and SEM techniques, tips, and best practices to help you achieve better search engine rankings and visibility.

Maximize your Visibility with SEO and SEM Tools

Discover how to use powerful SEO and SEM tools like Google Analytics, AdWords, and more to measure your performance, track your success, and optimize your campaigns for maximum impact.

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