Introduction to Email Marketing
(Basic Course)

Looking to kickstart your digital marketing career? Our Introduction to Email Marketing course is the perfect place to begin. Whether you’re a business owner, marketer, or entrepreneur, email marketing offers one of the most powerful tools to grow your customer base and increase sales.

  • Mode: Offline | Certification: Yes
  • Duration: 8 Hours, single day workshop
  • Mode: Online | Certification: Yes
  • Duration: 8 Hours, 2 hours daily for 4 consecutive days
5/5

95 % of the attendees gave a 5 star rating

Single Day Workshop

Under 8 hours of study a week

English

Other language: Malayalam, Hindi

Beginner Level

No prior experience required.

Unlocking the Benefits of This Course:
Here's What You'll Learn

Email Marketing basics

Email Marketing terms

Email Marketing tools

Email List Building

Creating subject lines

Campaign Creation & Reporting

Email marketing for Beginners

Looking to kickstart your digital marketing career? Our Introduction to Email Marketing course is the perfect place to begin. Whether you're a business owner, marketer, or entrepreneur, email marketing offers one of the most powerful tools to grow your customer base and increase sales.

This digital marketing course is designed for beginners and provides a comprehensive understanding of email marketing fundamentals. You’ll learn how to set up and manage email campaigns, build and segment your email list, and craft engaging content that drives results. Gain practical skills in email marketing automation, list management, and performance tracking to maximize your efforts.

This email marketing course for beginners is essential for mastering the fundamentals of email marketing, a crucial component of any comprehensive digital marketing training. Without it, your understanding of digital marketing would be incomplete. Our training equips you with the tools needed to create and optimize campaigns that drive conversions. By the end, you’ll be ready to implement effective email marketing strategies to connect with your audience, grow your business, and thrive in the competitive digital landscape.

Curriculum:

  1. What is Email Marketing?
  2. Benefits of email marketing
  3. Goal setting for your email campaigns
  4. Email marketing  Tools

  1. Email List Building - Tools & Practices
  2. Creating effective lead magnets
  3. Importance of Landing Pages in List Building
  4. Best practices for email list building

  1. Role of Copy & Design
  2. Creating engaging email copy & subject lines
  3. Call to Action in Email Marketing
  4. Importance of  A/B Test in Email Marketing
  5. Tools for Email Design & Copy creation 

  1. Email Deployment Tools
  2. Email Marketing Analytics Tools
  3. Reports for your Email Programs

Email Marketing for Beginners – Course Highlights

Strategies for Success: Secrets You Need to Know

Get real life tips and tricks for creating strategies for improving your email marketing activities

Designed By Industry Experts

Our team of expert mentors will guide you through email and mobile marketing fundamentals.

Tools to enhance your campaigns

Discover how to leverage platforms to enhance your email marketing efforts.

Transform Your
Digital Skills – Get Certified With Caspar Academy!

Get a world-class digital learning experience from our experts at Caspar Academy. Develop your skills, get certified and stay ahead in the digital marketing domain. 

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