Ad Platform Management:
Mastering the Tools and Techniques

In today’s digital age, advertising on social media platforms has become an indispensable part of any business’s marketing strategy.

  • Mode: Offline | Certification: Yes
  • Duration: 10 Hours, Two-day workshop
  • Mode: Online | Certification: Yes
  • Duration: 10 Hours, 2 hours daily for 5 consecutive days
  • Best recommended for: Students / Working professionals / Entrepreneurs
4/5

90 % of the attendees gave a 4 star rating

Two Day Workshop

Under 10 hours of study a week

English

Other language: Malayalam

Beginner Level

No prior experience required.

Unlocking the Benefits of This Course:
Here's What You'll Learn

Introduction to Ad Platform Management

Advanced Ad Platform Management

Campaign Optimization

Ad Creative Development

Targeting and Audience Research

Analytics and Reporting

Ad Platform Management:
Mastering the Tools and Techniques

In today's digital age, social media advertising has become an indispensable part of any business's marketing strategy. As Ad platforms continue to evolve, it is crucial for marketers to keep up with the latest trends and techniques in order to create effective campaigns that deliver results. The Advanced Ad Platform Management program is designed to take your skills to the next level by providing you with a deep understanding of the tools and techniques required to manage ad campaigns effectively.  Through a combination of in-depth lectures, case studies, and hands-on exercises, you will gain practical experience and learn how to leverage advanced techniques to optimize your campaigns and drive conversions.Ready to master the world of digital ads? Enroll now and elevate your skills!

Curriculum:

  1. Overview of major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)
  2. Understanding the Ad auction and Bidding process
  3. Setting campaign goals and KPIs

  1. Identifying target audiences and creating buyer personas
  2. Advanced targeting techniques
  3. Audience research tools and resources

  1. Best practices for ad creative development
  2. Creating compelling ad copy and visuals
  3. A/B testing ad creatives

  1. Analyzing campaign data and performance
  2. Adjusting bids and budgets
  3. Implementing campaign optimizations based on data analysis

  1. Understanding advanced features and tools of ad platforms
  2. Scaling campaigns across platforms and audiences
  3. Using automation and machine learning for ad optimization

  1. Measuring campaign success and ROI
  2. Tools and techniques for ad performance tracking
  3. Reporting and analysis best practices

Course Highlights: Ad Platform Management: Mastering the Tools and Techniques

Hands on with Leading Ad Platforms

Gain a deep understanding of the leading Ad platforms and learn how to use them  to make data-driven decisions, measure campaign success, and report on campaign performance.

Learn from Experienced Practitioners

Our experienced mentors, who are industry professionals with years of experience, will provide you with a comprehensive understanding of the latest ad platform trends, best practices, and real-world case studies.

Stay Ahead with the Latest Ad Platform Innovation

Stay ahead in digital marketing  with insights into the latest ad platform innovations, including emerging technologies and new features that can give your campaigns a competitive edge.

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